Promotional Pamphlet for WBSJ - Bird Watching Event
This pamphlet is created for the Wild Bird Society of Japan (WBSJ), an organisation involved in conservation methods around protecting wild birds within Japan. It is a promotional flyer/poster that invites locals of all ages to participate in a bird watching event. Held every first and last sunday of every month, it gives people a chance to discover and learn more about wild birds within their local environment.
As a general objective I aimed for each design consideration to incorporate a Japanese aesthetic to communicate the notion of an event run by a Japanese organisation. I developed an illustrative style that gives an impression of elegance within traditional Japanese design, as well as incorporating Japanese headings and subheadings to create the authenticity of a Japanese pamphlet.
On one side, is the event information that provides a basic overview of the event itself,
with possibility to learn more via the website link.
The other side is the poster, featuring a few endangered Japanese birds listed with
their Japanese and English name to share basic insight into species.
The circle cuts within the flyer play on the idea of ‘bird watching’ and is incorporated to add to viewer experience.
Additionally, the whole pamphlet has been risograph printed, an environmental consideration imbedded into the
design of this pamphlet that promotes an environmental event.
